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Influencers, creators, and AI chatbots increasing as 'news' sources

A report finds populist politicians increasingly can bypass traditional journalism for friendly partisan media.

The report finds an accelerating shift towards consumption via social media and video platforms is further diminishing the influence of ‘institutional journalism.’
The report finds an accelerating shift towards consumption via social media and video platforms is further diminishing the influence of ‘institutional journalism.’ (Matthew Guay/Unsplash)

A generational shift toward 'influencers,' podcasters, and AI chatbots and away from traditional media is upending professional journalism.

Trust in news remains low globally, with significant variations across countries. ​ Social media platforms like TikTok, YouTube, and Instagram are increasingly popular for news consumption, especially among younger audiences, while traditional media like TV and print continue to decline. ​

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