GENEVA (AN) — International organizations are spreading their digital audiences across a widening range of social media platforms, with growth on X virtually stalled as LinkedIn closes in on Facebook and newer platforms attract faster-growing audiences.
A new analysis of 111 international organizations by Geneva-based DigiTips found Facebook still had the largest median institutional following at 173,000 as of Sept. 1, narrowly ahead of LinkedIn at 170,095. X ranked third at 131,372.