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International organizations spread their reach as growth on X stalls

LinkedIn nears Facebook in median audience as global bodies expand social presence across Bluesky, Instagram and TikTok.

GENEVA (AN) — International organizations are spreading their digital audiences across a widening range of social media platforms, with growth on X virtually stalled as LinkedIn closes in on Facebook and newer platforms attract faster-growing audiences.

A new analysis of 111 international organizations by Geneva-based DigiTips found Facebook still had the largest median institutional following at 173,000 as of Sept. 1, narrowly ahead of LinkedIn at 170,095. X ranked third at 131,372.

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