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Social media outreach is the new ‘game-changing opportunity’

By the start of 2018, the governments of 92% of the U.N.'s 193 member nations belonged to the Twitterverse. Their participation helped turn the social media platform into 'the indispensable news wire' for international organizations.

U.N. Secretary-General António Guterres' Twitter page
U.N. Secretary-General António Guterres' Twitter page (AN/J. Heilprin)

GENEVA (AN) — Forget flattery. For international organizations, it's social media — some of it paid promotion — that will get you everywhere.

By the start of 2018, the governments of 92% of the United Nations' 193 member nations belonged to the Twitterverse. Their participation helped turn the social media platform into “the indispensable news wire” for international organizations, a PR firm’s global study concluded.

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