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'Instaplomacy' worth 1,000 missives as leaders turn to social media

Instagram is the fastest-growing social media network among leaders, organizations and governments and the third most popular for global diplomacy after Twitter and Facebook.

Swiss President Alain Berset's selfie with Sumo wrestlers in Japan
Swiss President Alain Berset's selfie with Sumo wrestlers in Japan (AN/Alain Berset)

GENEVA (AN) — Instagram is fast becoming the go-to social media for leaders, international organizations and governments.

Every leader in the G-7 and all but two in the G-20 have personal Instagram profiles, according to the latest "Twiplomacy" study on social media and diplomacy. Some 81% of the United Nations' 193 member nations are active on it.

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