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'Instaplomacy' worth 1,000 missives as leaders turn to social media

Instagram is fast becoming the go-to social media for leaders, international organizations and governments.

Swiss President Alain Berset's selfie with Sumo wrestlers in Japan
Swiss President Alain Berset's selfie with Sumo wrestlers in Japan (AN/Alain Berset)

GENEVA (AN) — Instagram is fast becoming the go-to social media for leaders, international organizations and governments.

Every leader in the G-7 and all but two in the G-20 have personal Instagram profiles, according to the latest "Twiplomacy" study on social media and diplomacy. Some 81% of the United Nations' 193 member nations are active on it.

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